I arrived in China for the first time yesterday, Still a little jet lagged so not the best post I’ll ever write but here’s the story so far .
I was met at Shanghai’s Pudong airport by Shak’s driver and rapidly led to his car and then driven  to the Hyatt on the Bund in what […]

I’m regularly surprised at how many affiliates are brand bidding on terms which are not authorised on the program they are pushing, in effect these affiliates are poking their tongues out at hard working T&C abiding ones, ripping merchants off when they have specifically requested no brand traffic be sent and tarnishing the affiliate scene in […]

Most people are obsessed about how big things are or how much they are earning but seem to get lazy once there’s some cash hitting their bank account, as long as it’s “a lot” to them some people don’t really care about refining it and measuring the results yet it really is important to measure the return on […]

Most people in real life focus upon the negatives: it’s too hot, cold, windy, wet, expensive, big, fast, slow etc. yet in pay per click they just don’t do this enough.
They keep shovelling cash at the positives and rarely focus on the negatives, By this I mean Negative keywords, this is where an hour spent elbow […]

In June Google made a minor tweak to their Adords algorithm which affected the display position of ads when multiple searches were carried out.
Normally I’m no fan of Adwords changes as most seem to be thinly veiled excuses for jacking up the bids and I was initially sat there thinking what new Adwords joy is this, but upon reflection it […]

Anyone else noticed Ask.com bidding on a lot of brand names, misspells & urls like ebay used to show on ?
Maybe it’s the “red car syndrome” that’s kicked in where someone says red car and all you notice all day is red cars but it does seem Ask.com has took over where ebay affiliates left off in […]

This post is more about how stupid policies as a merchant can lose you far more than what you think, bascially ThomsonFly are going to lose around £20,000 over the next few years due to not refunding me £40 for something I didn’t get, So if you are a merchant you may want to have a rethink […]

Welcome to Revenue Addict
I’ll be looking to cover pertinent issues to affiliate marketing and pay per click marketing and management, but at times I’ll cover other areas as they affect, entertain and probably more often annoy me.
I’ve been involved in pay per click marketing since 2001 having opened a Google Adwords account a couple of […]