Archive for March, 2008

Miva & Mirago - Conversion Aversion !

When you think about how hard life is for many people on AdWords there’s never been a better time of late for the cheaper Pay Per Click search engines to seize the oppotuinity and soak up the adspend that used to be all going via Google and invest in their systems etc. Yet in reality two of the superstars of […]

By Shane March 27th, 2008 6 Comments » Posted in Pay Per Click

Google Embedded Site Search - Brand Abuse ?

I did a search for Marks and Spencer’s this morning and noticed that there was a new google  “search Marksandspencer.com” button there so I popped “Flowers” in there and clicked search.
The results were displayed on Google as usual but it had done a site search on Marks and Spencers for me, which is fine from […]

By Shane March 5th, 2008 9 Comments » Posted in Adwords, Pay Per Click

MSN - BigSnapSearch.com Incentivised Search Promo

In relation to PPC Search Engines the word “incentivised” is about on par with a class one expletive and in most scenarios in the pay per click arena getting someone to do something by incentivising them to act is generally seen as bad practice so I was a little surprised when MSN launched BigSnapSearch.com as an eight week […]

By Shane March 2nd, 2008 1 Comment » Posted in MSN, Pay Per Click
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