Google’s broad match is useful if utilised correctly however the introduction a few years back of the expanded broad match was about on par with having a teenage daughter with a mobile phone on contract instead of prepay! .. in that if you didn’t regularly keep an eye on it you are in some pain [...]

It’s been a while since my last post, We’ve been busy rolling out new features to BrandWatcher, expanding our Pay Per Click services and Free Adwords Health Check has been very busy too, and in addition to that basically I’ve been spending more time relaxing once work is done for the day so blogging hasn’t [...]

Google’s feature set continues to expand with the roll out of the Bid Simulator, We’ve seen this in testing but it’s now being rolled out across accounts so you may see it in yours already, it’s just a small arrow to the right of the bids at keyword level,  here’s what it looks like when [...]

We have just launched a new service and site called Free Adwords Health Check which as the name would imply offers a free Google Adwords account health check! (we like to keep things simple!)

Over the years we have been in hundreds of accounts and seen the same fundamental mistakes on a regular basis, we’ve seen [...]

I’ve been using AdWords since 2001, just a few weeks after the UK launch and in that time I’ve seen the product expand greatly from it’s humble beginnings into an environment where lack of knowledge costs users greatly, It’s no longer the place to add 2000 keywords to an adgroup with one generic advert and [...]

Google are continually evolving the functionality  and depth of AdWords (one could say in an effort to squeeze every dime as most changes seem to justify charging more) but it’s now nice to see that they’ve been busy working on the bodywork instead of just the engine with the announcement today that they are soon [...]

In adwords it’s been the case for some time that there can be only one instance of a display URL in use on the listings at any one time and that traffic clicking your advert should (regardless of tracking link hops) end up on the same domain as the display URL of your advert.

Some people [...]

Just wondering if anyone has any horror stories with AdWords that were set up and/or managed by an agency or PPC management company ?
Reason I ask is that we took over a very high profile client a couple of months back and their AdWords account had initially been set up by a well known big [...]

This week Google announced it’s latest tweak to the quality score system, it seems the resulting bashing revenues took due to their over-zealousness with the previous tweaks has been thought about and the solution is that everything will now be allowed to run BUT if you want to be on the first page you’ll have to bid enough to [...]

Google moved the content network placement feature into the mainstream today by adding a new tab to the standard AdWords interface.
The content network has had considerable attention from Google over the last year or so in an effort to make it more accessible, flexible  and transparent for advertisers using it and the unveiling of this [...]