Google  seems to be moving steadily on with it’s Google maps integration on AdWords listings.
I just did a search for Charles Tyrwhitt (quality shirt maker) and the first listing has a nice + sign at the side of it and the store’s address underneath it,  if clicked this then slides out a nice Google map showing […]

Due to the Google AdWords Trademark changes coming into force on May the 5th 2008 and the way some UK affiliate networks are sweeping merchants towards Brand Bidding Groups I thought now would be an ideal time to help train anyone up to current Brand Bidding Group Pro standard so they are in with just […]

Due to the impending trademark changes on Google coming into play on the 5th May, anyone will be able to bid on any merchant’s trademarked keywords as long as they do not feature the trademarked term in the ad anywhere, and they meet Google’s minimum bid requirements of course.
It would seem the brand bidding train is about to […]

Google say that for trademark complaints after the 4th April 2008 they will no longer review a term corresponding to the trademarked term as a keyword trigger, and from May the 5th 2008 all keywords that were disabled as a result of trademark investigations will no longer be restricted in the UK and Ireland.
It would appear […]

I did a search for Marks and Spencer’s this morning and noticed that there was a new google  “search Marksandspencer.com” button there so I popped “Flowers” in there and clicked search.
The results were displayed on Google as usual but it had done a site search on Marks and Spencers for me, which is fine from […]

Over the last couple of days a few AdWords advertisers woke from their dream filled slumber to find an email informing them about a new feature beta trial they’ve been selected to be included in called “Automatic Matching” aka “Ultra Broad Match” and whilst I hope it isn’t going to be as bad as Ants being […]

One thing I find interesting is merchant keyword and brand bidding megalomania but then that merchant goes on to bid on other merchants brand keywords and URL assets in their own pay per click activity, it’s a bit like having your cake and eating someone else’s too !
Take Next.co.uk for instance, the a4uforum.com Best New Merchant of […]

Pay Per Click sometimes feels like one of those Sunday afternoon war films where the enemy has moved troops up in the night and pushed through, inflicting massive casualties and the good guys retreat to regroup and plan the next attack to take back lost ground.
The Quality Score Offensive was AdWords Latest push and take note that it […]

Most people in real life focus upon the negatives: it’s too hot, cold, windy, wet, expensive, big, fast, slow etc. yet in pay per click they just don’t do this enough.
They keep shovelling cash at the positives and rarely focus on the negatives, By this I mean Negative keywords, this is where an hour spent elbow […]

In June Google made a minor tweak to their Adords algorithm which affected the display position of ads when multiple searches were carried out.
Normally I’m no fan of Adwords changes as most seem to be thinly veiled excuses for jacking up the bids and I was initially sat there thinking what new Adwords joy is this, but upon reflection it […]