This week Google announced it’s latest tweak to the quality score system, it seems the resulting bashing revenues took due to their over-zealousness with the previous tweaks has been thought about and the solution is that everything will now be allowed to run BUT if you want to be on the first page you’ll have to bid enough to […]

Google moved the content network placement feature into the mainstream today by adding a new tab to the standard AdWords interface.
The content network has had considerable attention from Google over the last year or so in an effort to make it more accessible, flexible  and transparent for advertisers using it and the unveiling of this […]

It’s 2008, AdWords has been thundering along since 2001 in the UK making (and more lately - raping) billions of pounds from advertisers and along the way it has introduced a plethora of new tools aimed at making it easier to spend your cash with them and as a result they can now help you find […]

Following on from the recent Google trademark changes which caused a major headache for merchants seeking to monitor and manage their brand space, we are happy to announce the beta launch of BrandWatcher.com Pay Per Click Monitoring Solution.

BrandWatcher will aid advertisers in seeing exactly what is happening on their keywords and brand terms on Google […]

Google seems to be moving steadily on with it’s Google maps integration on AdWords listings.
I just did a search for Charles Tyrwhitt (quality shirt maker) and the first listing has a nice + sign at the side of it and the store’s address underneath it, if clicked this then slides out a nice […]

Due to the Google AdWords Trademark changes coming into force on May the 5th 2008 and the way some UK affiliate networks are sweeping merchants towards Brand Bidding Groups I thought now would be an ideal time to help train anyone up to current Brand Bidding Group Pro standard so they are in with just […]

Due to the impending trademark changes on Google coming into play on the 5th May, anyone will be able to bid on any merchant’s trademarked keywords as long as they do not feature the trademarked term in the ad anywhere, and they meet Google’s minimum bid requirements of course.
It would seem the brand bidding train is about to […]

Google say that for trademark complaints after the 4th April 2008 they will no longer review a term corresponding to the trademarked term as a keyword trigger, and from May the 5th 2008 all keywords that were disabled as a result of trademark investigations will no longer be restricted in the UK and Ireland.
It would appear […]

I did a search for Marks and Spencer’s this morning and noticed that there was a new google  “search Marksandspencer.com” button there so I popped “Flowers” in there and clicked search.
The results were displayed on Google as usual but it had done a site search on Marks and Spencers for me, which is fine from […]

Over the last couple of days a few AdWords advertisers woke from their dream filled slumber to find an email informing them about a new feature beta trial they’ve been selected to be included in called “Automatic Matching” aka “Ultra Broad Match” and whilst I hope it isn’t going to be as bad as Ants being […]