Pay Per Click sometimes feels like one of those Sunday afternoon war films where the enemy has moved troops up in the night and pushed through, inflicting massive casualties and the good guys retreat to regroup and plan the next attack to take back lost ground.
The Quality Score Offensive was AdWords Latest push and take note that it […]

Most people in real life focus upon the negatives: it’s too hot, cold, windy, wet, expensive, big, fast, slow etc. yet in pay per click they just don’t do this enough.
They keep shovelling cash at the positives and rarely focus on the negatives, By this I mean Negative keywords, this is where an hour spent elbow […]

In June Google made a minor tweak to their Adords algorithm which affected the display position of ads when multiple searches were carried out.
Normally I’m no fan of Adwords changes as most seem to be thinly veiled excuses for jacking up the bids and I was initially sat there thinking what new Adwords joy is this, but upon reflection it […]

Anyone else noticed Ask.com bidding on a lot of brand names, misspells & urls like ebay used to show on ?
Maybe it’s the “red car syndrome” that’s kicked in where someone says red car and all you notice all day is red cars but it does seem Ask.com has took over where ebay affiliates left off in […]

Welcome to Revenue Addict
I’ll be looking to cover pertinent issues to affiliate marketing and pay per click marketing and management, but at times I’ll cover other areas as they affect, entertain and probably more often annoy me.
I’ve been involved in pay per click marketing since 2001 having opened a Google Adwords account a couple of […]