Due to the impending trademark changes on Google coming into play on the 5th May, anyone will be able to bid on any merchant’s trademarked keywords as long as they do not feature the trademarked term in the ad anywhere, and they meet Google’s minimum bid requirements of course.
It would seem the brand bidding train is about to […]

One thing I find interesting is merchant keyword and brand bidding megalomania but then that merchant goes on to bid on other merchants brand keywords and URL assets in their own pay per click activity, it’s a bit like having your cake and eating someone else’s too !
Take Next.co.uk for instance, the a4uforum.com Best New Merchant of […]

I’m regularly surprised at how many affiliates are brand bidding on terms which are not authorised on the program they are pushing, in effect these affiliates are poking their tongues out at hard working T&C abiding ones, ripping merchants off when they have specifically requested no brand traffic be sent and tarnishing the affiliate scene in […]

Anyone else noticed Ask.com bidding on a lot of brand names, misspells & urls like ebay used to show on ?
Maybe it’s the “red car syndrome” that’s kicked in where someone says red car and all you notice all day is red cars but it does seem Ask.com has took over where ebay affiliates left off in […]