After tinkering in paid search since 2001 I’m as cynical as the next guy/girl, far too many instances of what should happen but doesn’t, Google’s “quality” score being one such example, follow ups that all to often end in parrot like standard system responses etc. (although to be fair at times the support is good [...]

In relation to PPC Search Engines the word “incentivised” is about on par with a class one expletive and in most scenarios in the pay per click arena getting someone to do something by incentivising them to act is generally seen as bad practice so I was a little surprised when MSN launched BigSnapSearch.com as an eight week [...]