Due to the Google AdWords Trademark changes coming into force on May the 5th 2008 and the way some UK affiliate networks are sweeping merchants towards Brand Bidding Groups I thought now would be an ideal time to help train anyone up to current Brand Bidding Group Pro standard so they are in with just […]

Due to the impending trademark changes on Google coming into play on the 5th May, anyone will be able to bid on any merchant’s trademarked keywords as long as they do not feature the trademarked term in the ad anywhere, and they meet Google’s minimum bid requirements of course.
It would seem the brand bidding train is about to […]

Google say that for trademark complaints after the 4th April 2008 they will no longer review a term corresponding to the trademarked term as a keyword trigger, and from May the 5th 2008 all keywords that were disabled as a result of trademark investigations will no longer be restricted in the UK and Ireland.
It would appear […]

When you think about how hard life is for many people on AdWords there’s never been a better time of late for the cheaper Pay Per Click search engines to seize the oppotuinity and soak up the adspend that used to be all going via Google and invest in their systems etc. Yet in reality two of the superstars of […]

I did a search for Marks and Spencer’s this morning and noticed that there was a new google  “search Marksandspencer.com” button there so I popped “Flowers” in there and clicked search.
The results were displayed on Google as usual but it had done a site search on Marks and Spencers for me, which is fine from […]

In relation to PPC Search Engines the word “incentivised” is about on par with a class one expletive and in most scenarios in the pay per click arena getting someone to do something by incentivising them to act is generally seen as bad practice so I was a little surprised when MSN launched BigSnapSearch.com as an eight week […]

Over the last couple of days a few AdWords advertisers woke from their dream filled slumber to find an email informing them about a new feature beta trial they’ve been selected to be included in called “Automatic Matching” aka “Ultra Broad Match” and whilst I hope it isn’t going to be as bad as Ants being […]

One thing I find interesting is merchant keyword and brand bidding megalomania but then that merchant goes on to bid on other merchants brand keywords and URL assets in their own pay per click activity, it’s a bit like having your cake and eating someone else’s too !
Take Next.co.uk for instance, the a4uforum.com Best New Merchant of […]

Most people are obsessed about how big things are or how much they are earning but seem to get lazy once there’s some cash hitting their bank account, as long as it’s “a lot” to them some people don’t really care about refining it and measuring the results yet it really is important to measure the return on […]

Welcome to Revenue Addict
I’ll be looking to cover pertinent issues to affiliate marketing and pay per click marketing and management, but at times I’ll cover other areas as they affect, entertain and probably more often annoy me.
I’ve been involved in pay per click marketing since 2001 having opened a Google Adwords account a couple of […]