Welcome to Revenue Addict

I’ll be looking to cover pertinent issues to affiliate marketing and pay per click marketing and management, but at times I’ll cover other areas as they affect, entertain and probably more often annoy me.

I’ve been involved in pay per click marketing since 2001 having opened a Google Adwords account a couple of months after their UK launch, Since then I’ve managed the spending of millions of pounds in a variety of countries and currencies driving traffic to client sites, direct to merchant and our own websites.

I was the first Google Adwords user worldwide to take and pass the Google Adwords Professional Examination on the day of launch so hopefully this illustrates my knowledge and understanding of Adwords and Pay Per Click Marketing in general as I did this cold and without the weeks of preparation using Google’s Learning Centre that many of the London based big brand agency account managers underwent before attempting the examination and even then some failed on their first attempt !

You may agree, disagree or be totally indifferent to my personal views expressed via this blog so feel free to comment if you like and I’ll feel free to respond one of the three ways above, hopefully we’ll all learn something if only to see more than one point of view.